Posts Tagged ‘physical store’

February 1, 2018

In the future, you’ll buy in a store but go out empty-handed

It’s called ‘omni-channel‘ and it’s a new strategy for selling clothing. Among other news, future store will allow the purchase of a dress in a boutique, without the need to taking it home with you. And it does not end here: in 2018 further transformations of the boutiques are planned…

January 4, 2018

A new challenge for retailers: who can offer the best experience?

Nowadays, retail companies are beginning to focus on offering stores aimed at satisfying the individual needs of the consumer. In fact, it is a trend that grows throughout the world.
According to experts, one of the top priorities for companies in the world it should be now to focus on the customer experience…

November 16, 2017

The Black Friday effect: how the consumer habits change

This October, Periscope By McKinsey (an international business consultancy company that uses an online platform to conduct market investigations), has realized an online study on a sample of over a thousand consumers, trying to understand their thought about Black Friday and whether there are patterns of buying behaviour (stimulus-response)…

October 10, 2017

The customer first and foremost: Prada aims at personalized shop experience

Nowadays consumers are increasingly demanding: their desire is to buy what they need when, when and how they want, and most of the time, it is very difficult to please them.
Retail is a very soft sector and changes with the needs of customers: personal assistants who help them choose, smartphones to follow the latest trends etc…

July 4, 2017

Does beauty Apps helps increasing sales?

Nowadays, it’s a must for every retail company that runs an e-commerce to be mobile friendly, because recent studies have proved that mobile phone generated more traffic than computer devices…