Posts Tagged ‘physical store’

May 25, 2017

The next destination for retail

More and more e-tailers are now starting to open physical shops to address a wider audience. They aim to enhance the comprehensive shopping experience by merging online and offline touchpoints. Amazon was the pioneer of such technique…

February 16, 2017

The race to the top

The high-tech giants are challening the market. Apple, Samsung, Google and Microsoft are racing to create the most advanced solutoin in terms of data collection, in-store customers’ solutions and effortless payments methods.
Apple in 2014, launched the Apple Pay in the USA…

September 15, 2016

The second factor to face the future for retailer

Here we go again with the second factor of the three important points in order to face the future of retail. In the previous article, we have already talked about the importance of the physical store that is absolutely not dead…

July 5, 2016

Are physical stores still important?

The consumers buying behaviors are constantly changing and, we well know, ecommerce is becoming popular and popular but why is that? The only benefit for consumer when it comes to shopping online is the flexibility of the channel and the possibility to always find the lowest price, so that the real differentiation between the different website suc…

May 24, 2016

How to correctly deploy coherent omni-channels

Omni is a Latin prefix which means “all” or “every”. Therefore, the word omni-channel, I believe it is used to identify a new retailer strategy based on a holistic approach aimed to incorporate and merge all the sales channels together with technology to provide customers with a flowing shopping experience…

May 19, 2016

The online retail challenge

After a long period of time characterized by numerous openings in the luxury sector of fashion, today we are entering a new era where retailers are running for virtual space on the web. Brands are trying to define the frames of their online website frequented by uncountable users without any specific target definition…

April 2, 2013

Reinventing and Preserving the In-Store Experience

Consider retailing a two-pronged challenge: On the one hand, retailers must accommodate the increasingly mobile consumer. On the other hand, the traditional retailer can’t ignore the need to drive that consumer to a physical store…