Posts Tagged ‘physical store’

July 5, 2016

Are physical stores still important?

The consumers buying behaviors are constantly changing and, we well know, ecommerce is becoming popular and popular but why is that? The only benefit for consumer when it comes to shopping online is the flexibility of the channel and the possibility to always find the lowest price, so that the real differentiation between the different website suc…

May 24, 2016

How to correctly deploy coherent omni-channels

Omni is a Latin prefix which means “all” or “every”. Therefore, the word omni-channel, I believe it is used to identify a new retailer strategy based on a holistic approach aimed to incorporate and merge all the sales channels together with technology to provide customers with a flowing shopping experience…

May 19, 2016

The online retail challenge

After a long period of time characterized by numerous openings in the luxury sector of fashion, today we are entering a new era where retailers are running for virtual space on the web. Brands are trying to define the frames of their online website frequented by uncountable users without any specific target definition…