Posts Tagged ‘point of sale’

July 21, 2017

Industry 4.0, the new era of manufacturing

According to a survey, 52% of manufacturing industry managers are unprepared to face the deep transformation caused by digital and, in particular, by four concomitant forces: Big Data, Advanced Analytics, the new man-machine interfaces, the transition from digital world to the physical world.
What is Industry 4…

June 15, 2017

Retail Intelligence to success

Right now brick-and-mortar retail is accounted for the 90% of transactions and it not destined to decrease as fast as we expect taking into consideration the extraordinary success of e-commerce. The last number of Pambianco, an Italian specialized magazine, affirmed that by 2025 the stores will account for 80% of sales percentage…

May 23, 2017

Windows’ merchandising and the attraction rate

A retailer measures the evolution of sales to judge the success of their windows. In addition, marketing initiatives play an important role. Those marketing activities that appear in a shop’s windows are aimed to increase the flow of visitors at the retail…

March 21, 2017

The digital realities

Within the industry, virtual reality and augmented reality have been wrongly considered synonyms. On the contrary, they have two distinctive meanings and functions in the digital environment. In addition, their application inside a retail environment has also different aims and results…

January 19, 2017

How retailers can know their consumers?

It is useless to mention the importance of the costumers’ role within the retail industry. Today, the whole consumers‘ goods market focus on the final user of the product or service but with the current advent of the digital revolution, people have drastically changed their purchasing behaviors…

October 20, 2016

The rise of the Big Data

There is a boost in the use of big data in business thanks to the introduction of new technologies and approaches, but they can result useless if retailers are not prepared to face a process of deep changes.
As we already steated in previous articles, big data has a strong relevance…

September 13, 2016

Three factors to face the future of retail

The study “USP Pulse of the Omni-channel retailer” shows what retailers need in order to grow, innovation is needed to face the constant increment of competitors which build a cross border strategy and to acquire more market share in the business…