Posts Tagged ‘point of sales’

September 6, 2019

5 retail marketing strategies for your store

Marketing strategies at the point of sale make it possible to encourage purchases and increase the value of the average ticket. We create recurring campaigns aimed at potential customers, with the aim of encouraging consumption.
Retail marketing represents the set of actions and strategies in place in one or more points of sale…

July 2, 2019

Do you need to digitize your store?

In this age where online shopping is becoming increasingly important, consumers want to be the center of the corporate strategy: since they are no longer obliged to visit a physical store to shop, they live their visit like it is an experience…

June 5, 2019

Winning the offline: Scalpers open its fourth store in Barcelona

Scalpers is focusing on physical retail, continuing to set in motion an unstoppable expansion plan: it has just opened another 98 m² store in the Glories shopping center in Barcelona.
The fashion company already has 192 points of sale in Spain and Europe, in cities like London, Hamburg, Lisbon, Paris and Amsterdam…

May 2, 2019

How to do a store audit?

In retail, auditing a store is an essential action for the proper functioning and organization of the business.
Performing an audit is the only way to check a store and have maximum control over one or more point of sales…

March 7, 2019

Retail Analytics relevance

In the retail world, the analysis of performance data has become imperative. This sector represents the last step of the distribution chain and there a lot of data related to it: the products sold, the tickets issued, the total income and a thousand other things…

March 5, 2019

Footfall traffic

Knowing the exact number of people who pass daily in front of your store is very important information: it allows making estimates on profitability and, consequently, to calculate the total gains of the business. Also, knowing the pedestrian traffic of a certain location can help understanding which is the perfect one to open your next store…

February 20, 2019

Unstoppable Uno de 50

Uno de 50 accelerates after a year of transition: the Spanish jewellery company, which last year incorporated Javier Gala as new CEO, faces an expansion plan with twenty new stores, the launch of its branch in Mexico and landing in new channels as a marketplace or duty free…