Posts Tagged ‘point of sales’

December 4, 2018

In & Out store communication

Windows shops are very important: they can persuade us to enter a specific store, communicate emotions and convince us to impulse buying products. As a result, the organization of shelves and the layout of shop windows have a very important role in the ability to attract customers inside the store and induce them to buy…

November 22, 2018

The needs of today’s consumer

The birth of the multichannel consumer and the new consumption habits make the retail sector evolve, and although the industry changes, there is a double effect from the big brands to the consumers and vice versa…

November 21, 2018

Are you ready for Black Friday?

In recent years, Black Friday has become one of the most popular commercial events in the world. The official day would be November 23, but, now, many companies have adapted to the needs of consumers, and have ended up making their discounts throughout the week…

October 23, 2018

What does Smart Data mean?

Nowadays, the retail sector is in full evolution. The change in consumer habits has revolutionized the way shops should attract their audience, and retail stores started to become more digitalized, customer centric and omnichannel oriented…

September 25, 2018

Interview with Christophe Ferlat, general manager of the MODIS group

This month, we interview Christophe Ferlat, general manager of the Modis group, a technology consulting firm in the ICT, Engineering and Life Sciences area. He explains us about Espace Emeraude, about his role within the company and about the technologies that are changing the retail paradigm all over the world…

August 2, 2018

How to analyze important data?

Owning a lot of data does not automatically mean being successful: it is necessary to know the main KPIs of your activity, in order to take advantage of their use…

July 12, 2018

Unstoppable Scalpers

The Sevillian clothing brand Scalpers opens its second store in the Netherlands, a new boutique in Lisbon and another one in Melilla. It seems impossible to stop!
Amsterdam!
The new store opened in Amsterdam in the Stadshart Amstelveen shopping center, located in the southern residential area of Amstelveen…

June 21, 2017

The ‘retailteinment’

When consumers enter a store, they are not just coming in to buy a product. Nowadays anyone would be able to sell something taking advantage of consumers‘ needs. However, today needs are not the principal motivation in the buying process. When clients enter the store they expect something more, they want emotions, excitement and surprise…

June 6, 2017

Better the shopping experience with Big Data

Every day as individuals we are subject of positive or negative experiences that together composed the day. There are good days and bad day according to what is happening in the time from leaving the bed to coming back home and wearing the pajamas…