Posts Tagged ‘potential customers’

August 5, 2019

Why open a pop-up store?

Pop-up stores are a good option to add prestige to a brand image and attract consumer interest. In fact, sales are not the main objective of an “ephemeral shop“: mainly, it is about let potential customers know the brand or certain products…

June 14, 2019

What are the advantages of a 4D people counter?

Technology continues to evolve and, if we talk about points of sale, the tools to learn more about consumer behavior are constantly evolving. Data analysis is the only effective solution to make right decisions and adapt business strategy based on the data collected.
For this reason, data quality is fundamental…

February 1, 2019

Self-diagnostic: is your store profitable?

Are you the owner of a store and you want to know if your business is going as planned? Do you want to know the results of the management and the outcomes of your strategy?
If so, the time has come to take a small test and self-analyse your own business, to find out if it is working as it should, to be able to direct your next future actions…

December 4, 2018

In & Out store communication

Windows shops are very important: they can persuade us to enter a specific store, communicate emotions and convince us to impulse buying products. As a result, the organization of shelves and the layout of shop windows have a very important role in the ability to attract customers inside the store and induce them to buy…

June 28, 2016

Retailers facing challenges

How to face the multiple challenges present today in the retail industry? According to Luca Pellegrini, marketing teacher at the Iulm in Milan, who took part at the annual conference of Popai “Ordine e Extra-Vagance”, there are some directions to follow…