Posts Tagged ‘potential customers’

February 1, 2019

Self-diagnostic: is your store profitable?

Are you the owner of a store and you want to know if your business is going as planned? Do you want to know the results of the management and the outcomes of your strategy?
If so, the time has come to take a small test and self-analyse your own business, to find out if it is working as it should, to be able to direct your next future actions…

December 4, 2018

In & Out store communication

Windows shops are very important: they can persuade us to enter a specific store, communicate emotions and convince us to impulse buying products. As a result, the organization of shelves and the layout of shop windows have a very important role in the ability to attract customers inside the store and induce them to buy…

November 6, 2018

Increase sales and turnover with TC Analytics

The installation of beacons or the use of Wi-Fi in stores allows retailers to collect a large amount of data concerning consumers and their behavior in store purchase.
Through consumer smartphones with Wi-Fi or Bluetooth enabled, retailers are able to monitor purchasing behavior…

June 28, 2016

Retailers facing challenges

How to face the multiple challenges present today in the retail industry? According to Luca Pellegrini, marketing teacher at the Iulm in Milan, who took part at the annual conference of Popai “Ordine e Extra-Vagance”, there are some directions to follow…

July 6, 2012

Where to place your business?

The Financial crisis has brought some opportunities as well. One of those is lower business rent. Thanks to that, it has become easier to place a business in areas you have never thought of.
Where to place a business is probably the most important decision to take when starting as a retailer…