Posts Tagged ‘retail intelligence’

April 17, 2019

How to analyze a store?

In an age where technology is leading and where the internet competes with physical commerce at every level, retailers must reinvent themselves if they don’t want to die.
The online world has led us to define new formats, create new experiences for the customer and invent new technologies to generate new metrics, new KPIs…

April 11, 2019

Main goals for a physical store

When we evaluate the management of stores, we often talk about five KPIs or key performance indicators: the total value of sales per hour, the average value of sales per customer (or the average ticket amount), the number of products per ticket, number of sales per seller and number of sales per square meter…

April 5, 2019

Shop windows increases the attraction rate

Finding out what is the level of attraction of our shop window through the ticket number is impossible: in fact, using only this kind of metric, how can we know what is the impact that our marketing campaigns have had, for example, on the in-store pedestrian flow? How do we know if our showcase was enough attractive to convince passers-by to come …

April 3, 2019

The 5 phases of the Customer Journey

With customer journey we refer to all the phases through which a consumer passes during his purchase path: studying it thoroughly allows retailers to segment and concentrate efforts to have a better impact on customers in the middle of their purchase…

March 28, 2019

The digital consumer

When we talk about digital consumers, we refer to those people who interact with the online channel every day: all those with internet access and those with a smartphone. For this reason, consumers are more digitized every day and use different channels to buy the products they want…

March 26, 2019

Why spending money on enhance loyalty?

The reasons for starting up a loyalty strategy in your store are different: you will be able to take care of the customer more effectively, to increase the repetition rate and you will reverse less money in customer uptake, with better results…

March 20, 2019

How to measure in-store customer turnout?

Measuring pedestrian traffic within stores allows you to learn more about customer behavior. Just like online stores, it is possible to measure pedestrian traffic inside physical stores thanks to Retail Intelligence technologies…