Posts Tagged ‘retail intelligence’

June 25, 2019

Staff is the biggest asset of a store

One of the reasons for the survival of physical stores is undoubtedly the human aspect: the relationship established between a customer and store staff is unique, and, in many cases, these emotions play a fundamental role in the final purchase decision.
In the buying process, interaction with store staff is the basis for a satisfying experience…

June 20, 2019

Online vs Offline: the future of retail

Analyzing data relating to customer interaction with your store is now almost mandatory: it is no longer possible to make strategic decisions without a report that shows the trend of the store and the KPIs to be kept under control to improve performance…

June 19, 2019

Interview with Tom Bell, Irisys’ marketing executive

This month we interview Tom Bell, marketing and communication manager for Irisys, a British company founded in 1996 by a small group of scientists and engineers, today leader in the market of point-of-sale technologies.
TC Group Solutions uses Irisys’ technologies to help clients improve their business performances and store’s results…

June 3, 2019

How to count people in a shopping centre?

88% of shopping mall customers ensure they are happier if they buy at the point of sale rather than online, according to the Cushman & Wakefield Happiness Report. The survey was conducted by the real estate consultancy firm on a sample of 4,918 people in 13 Spanish shopping centers…

May 21, 2019

Is digitizing stores a priority?

In an age where online purchases are becoming more and more important, it is necessary to keep in mind the needs of the consumer, especially since they are no longer obliged to enter a store when they have to buy something…

May 16, 2019

Retail dwell time it’s the secret to increase sales

The average dwell time is the time a visitor spends in the store, perhaps looking at a display or at products in a specific area.
This is an essential performance indicator for every retailer: it could help analyze the behavior of our customers during their purchases and can help increase average spending…

May 15, 2019

How to calculate the efficiency of your store?

Have you ever wondered if you’re using the right strategies to improve your store’s results and profitability? If so, it means that you know the importance of data analysis.
Having doubts is totally justified, especially if you do not have a tool to really quantify the benefits brought by the strategies applied in the store…