Posts Tagged ‘retail intelligence’

October 16, 2018

How to decide where to open a store?

Knowing the number of people that pass in front of your store every day is a very precious information: quantifying the number of pedestrians who walk in front of your shop allows you to make a real estimate of profitability of your business…

October 4, 2018

What modern consumers want?

Consumers and stores are changing. Retail trade has undergone a transformation in recent years and has had an impact on how to interact and how to sell. The customer has changed his values, his preferences, his habits and his way of consuming…

October 2, 2018

Shopping experience obssession

Nowadays, customers entering a store look for “experiences”, not simply products. Retailers who concentrate all their efforts and investments on the sale of products could also disappoint the most loyal customers…

September 27, 2018

Consumer win-back through digital integration and omnicanality

Online and offline have operated and co-existed in separate silos, often not communicating with each other. It’s no coincidence that today we find in many companies different professional figures depending on the channel: the Marketing Manager and the Online Marketing Manager, the store manager and the e-store manager…

September 25, 2018

Interview with Christophe Ferlat, general manager of the MODIS group

This month, we interview Christophe Ferlat, general manager of the Modis group, a technology consulting firm in the ICT, Engineering and Life Sciences area. He explains us about Espace Emeraude, about his role within the company and about the technologies that are changing the retail paradigm all over the world…

September 11, 2018

Time customer spend in-store

If we want to optimize our customers’ purchasing experience and, of course, our results, we need to know exactly what is going on in our stores, and how customers behave inside them…

September 7, 2018

How to increase the sales of less profitable stores?

Owners of different points of sale must know that not all stores have the same performance and gain the same profits at the end of the month.
For many retailers, stores with performances below expectations are a big problem, and finding a way to solve that can be a complicated and laborious task…

September 4, 2018

Mixing physical with digital: phygital

We live in an increasingly connected world. Consumers face two types of realities: on the one hand, the physical world, where it interacts directly with the environment, we walk along a street, we go to a shopping centre, and we look at the shop windows and ask for the opinion of a product or service to friends and family…