Posts Tagged ‘retailer’

January 22, 2019

Smart analysis

Retail is evolving: great changes in consumer behavior and habits have led retailers to adapt quickly, equipping their stores with the latest technology to avoid being crushed by competitors…

January 8, 2019

How to prepare your store for winter sales

Winter sales are a very important period for every retailer or owner of a retail business. It is essential to be ready to remain competitive in sales, and to do so, retailers need to follow some guidelines to maximize sales and revenue…

July 5, 2018

Technology helps you understand in-store customer behavior

Nowadays, every retailer concentrates its efforts and reverses its capital to better understand who their customers are and what they want.
The use of business metrics and KPI (Key Performance Indicator) often influences decisions on which channels, investments, initiatives and strategies to choose and why…

June 5, 2018

Working with Retail Intelligence

Working with Retail Intelligence does not mean having more data than anyone: the truth is a retailer must know what data matters in each store and have a good control over them.
Retailers need to think of what decisions to make in-store and what data would improve the business…

April 10, 2018

The force of light

Lighting and retail are indissoluble: we often see something we like and then and buy it like a natural process, but the truth is that there are many factors that can influence us…

February 13, 2018

Retailing between the digital and physical world

Changes in our society, more and more volatile and immaterial, also concern, of course, the trade that necessarily must evolve towards a new concept of shops and business culture.
At the moment, retail is in full swing: commerce has always been agile, flexible, mobile and linked to the idea of adapting to the customer, to the day, to the season…

November 22, 2016

What is changing in the fashion retail environment?

It is possible to say that mass market fashion was born in the late 80s when people started to be aware of the power of dressing accordingly to a certain style in order to be part of a social class or group of people. Today fashion is equal to culture…

June 16, 2016

Unfaithful beauty consumers

In this article we take into consideration the beauty industry facing the fact that consumers, especially the female target, are not at all loyal to brands however their decision are driven by the purchasing channel…