Posts Tagged ‘retailers’

July 10, 2019

Why data analysis is so important for your business?

Despite the huge crisis in the sector, physical retail remains fundamental. Retailers know that the store retains a lot of potential, regardless of the unstoppable e-commerce advance.
But, to achieve lasting success, store’s data must be properly exploited…

June 25, 2019

Staff is the biggest asset of a store

One of the reasons for the survival of physical stores is undoubtedly the human aspect: the relationship established between a customer and store staff is unique, and, in many cases, these emotions play a fundamental role in the final purchase decision.
In the buying process, interaction with store staff is the basis for a satisfying experience…

June 6, 2019

Towards an omnichannel retail

The world of retail, like any other sector, is undergoing many important changes in recent years. Big Data’ analysis helped retailers overcome the most difficult moment, turn threats into opportunities and consider online commerce as an ally for the success of their business…

February 7, 2019

Offline leads the future of retail

E-commerce is a one-of-a-kind, ever-growing business. Since its inception, it has completely changed our way of buying, completely revolutionizing the shopping process. Online shopping allows consumers to shop whenever and wherever they want, whether they are at their desk during a lunch break or late at night while in bed with a smartphone…

February 6, 2019

The importance of the smartphone as a purchase channel

Users use the online channel both to buy and compare products, and the growing use of mobile devices and e-commerce makes it increasingly necessary to integrate these retail channels.
Many retailers with physical stores need to develop the online channel to integrate their omnichannel strategy…

December 13, 2018

How to improve your shop windows game?

If you own a shop, then you’ll know that the windows and their organization are very important: it is the first thing that customers see, it’s comparable to a business card that can show not only part of your inventory, but also, and above all, projecting a brand image to the public…

November 22, 2018

The needs of today’s consumer

The birth of the multichannel consumer and the new consumption habits make the retail sector evolve, and although the industry changes, there is a double effect from the big brands to the consumers and vice versa…

October 16, 2018

How to decide where to open a store?

Knowing the number of people that pass in front of your store every day is a very precious information: quantifying the number of pedestrians who walk in front of your shop allows you to make a real estimate of profitability of your business…

September 20, 2018

How often do you audit your stores?

Many retailers, shopkeepers and franchisors conduct store audits on a regular basis in all of their locations. The managers who do them usually have a checklist full of questions and tasks that they must mark as completed. And what is the benefit of doing these types of audits?
Mainly, verify that every initiative is being carried out correctly…