Posts Tagged ‘retailers’

July 19, 2018

Which are the Hot & Cold spot inside your store?

The amount of products we can keep in sight in our store is not infinite. So, how to always display the ideal assortment of products? How to choose the most profitable products for your store and which are the areas of the store that receive the most visits?
Customers usually follow an itinerary when they enter the store…

June 28, 2018

The right way to measure

Today, people counting solutions can offer a great Return of Investment (ROI) for retailers, if they use the data that these systems generate to analyze and improve their performance in key operational areas…

June 12, 2018

The future of retail in 7 words

Here some of the new concepts emerging the retail world lately. All of them are results of the Digital Transformation, which is completely changing sales and physical spaces…

April 19, 2018

How to create an interactive shopping experience

As we all know, it is very important to aim an immersive in-store experience, in order to satisfy digital consumers.
After talking about eCommerce, mCommerce and omni-channel, 2018’s retailers will finally enter in a new era: the digital one, which will mark the end of the border between the online and offline world…

April 5, 2018

Understanding digital consumers

Know your target. Here is the mantra for every online strategic activity and for every digital marketing project. A social add, an AdWords add, as well as a video or text content would not make sense if we companies did not think about the final customers…

March 20, 2018

Omnichannel is a challenge retailers must win

Omnichannel is modifying consumer behaviour, while new payment methods force retailers to keep abreast of the times. According to numerous studies, we are therefore witnessing the transition to a retail world without barriers, where cognitive processing, augmented, virtual reality and drones will transform the way retail trade operates…

February 22, 2018

Scalpers opens its largest store in Bilbao

Scalpers will open a new concept store next April in Bilbao, and it will be the largest commercial space of the brand so far. As well as having an area of 330 square meters spread over two floors, this new store will also be equipped with a cafeteria…