Posts Tagged ‘retailers’

January 4, 2018

A new challenge for retailers: who can offer the best experience?

Nowadays, retail companies are beginning to focus on offering stores aimed at satisfying the individual needs of the consumer. In fact, it is a trend that grows throughout the world.
According to experts, one of the top priorities for companies in the world it should be now to focus on the customer experience…

November 16, 2017

The Black Friday effect: how the consumer habits change

This October, Periscope By McKinsey (an international business consultancy company that uses an online platform to conduct market investigations), has realized an online study on a sample of over a thousand consumers, trying to understand their thought about Black Friday and whether there are patterns of buying behaviour (stimulus-response)…

October 31, 2017

Are you aware of how to use Big Data?

According to experts’ research, the majority of consumers (near 96%) perceive negatively the current attempts of retailers to personalize the shopping experience.
Nowadays, all brands feel the need to focus on Big Data, a topic that 79% gives high priority in personalizing customer experience…

October 19, 2017

Trust is the key for success

What determines business success today?
Nowadays there is no more exactly rule for success, and everyone has to find their own way to make it. At least, one thing is for sure: companies should play a more active role and deepen a greater commitment, especially with clients…