Posts Tagged ‘retailers’

May 20, 2014

Which social platform has the most retail potential?

Retailers looking to social media to drive sales might be looking in the wrong place. While platforms like Facebook, Twitter and Pinterest are good at getting users to come and stick around, they’ve been less successful at converting those users into big sales for retailers.
A look at the numbers shows why…

March 5, 2014

Offline retail formats

Interactivity, viral campaigns , banners , groups, forums, social networks … these are the new trends in today’s world. We all live hooked to a gizmo, the smarpthone, iPad, PC Technology… So it is impossible to avoid this trend to trasnfer to all areas of our life…

December 12, 2013

Retailers Look to Their Best Customers as the New Influencers

What comes after the personal style blogger? For some brands, it’s super customers, whose evangelizing ways make them an appealing asset on social media.
Free People, for one, has spent the last year reaching out to these power customers through its user-generated community board , FP Me…

September 30, 2013

Online retailers need to go High-Tech

Online retailers are trying to cajole consumers into revealing their vital statistics with new sizing technology tailored to turn back a tide of returned garments that is hurting profits…

April 11, 2013

Seven habits of highly sustainable companies

Sustainability is often confused with “going green,” but while environmental improvement is part of the picture, sustainability is bigger than that. It’s a strategy for individuals and organizations to thrive for the long term…

March 5, 2013

Internationalization against crisis

Recollected data from TC-Street and the results from the Chirstmas campaign made it clear: consumption decreased significantly in Spain. There are some factors that affected this descent in consumption: taxes went up, unemployment increased and the GDP stopped growing. All citizens are trying to adapt to this situation and are suffering…

TURN NEGATIVE INTO POSITIVE

Two years of deep same-store sales declines can easily feel like a death sentence for most retailers. However, the data suggests it is indeed far from that.
How?
It has to be said that, sustained poor performance is more common than many would think…

October 9, 2012

Shopping or party?

One of the lessons from past months has been checking how consumers look for new experiences and how retailers should find a way to offer them. Creativity is endless and now more than ever. Creativity it’s not just a way of improving or having fun but also a strong need to survive on this crisis era…

September 27, 2012

You are the star!

Some weeks ago we suggested in Love is the answer how the digital era has changed the way consumers connect with brands and companies. Deliberate relations don’t work anymore, feelings need to be considered. Consumers need to feel loved, not only used neither manipulated by brand’s interests. And that means they need their involvement…