Posts Tagged ‘retailers’

October 9, 2012

Shopping or party?

One of the lessons from past months has been checking how consumers look for new experiences and how retailers should find a way to offer them. Creativity is endless and now more than ever. Creativity it’s not just a way of improving or having fun but also a strong need to survive on this crisis era…

September 27, 2012

You are the star!

Some weeks ago we suggested in Love is the answer how the digital era has changed the way consumers connect with brands and companies. Deliberate relations don’t work anymore, feelings need to be considered. Consumers need to feel loved, not only used neither manipulated by brand’s interests. And that means they need their involvement…

September 18, 2012

7 Retail Trends That Can Boost Your Business

U.S. retailers saw a glimmer of hope when the Commerce Department reported a 0.4 percent rise in sales in January. Given the fact that volatile variables that are key to the economic recovery have yet been solved (e.g., the European debt crisis, the housing market slump, etc…

July 17, 2012

Summer Merchandising

It’s the time of the year again when Canadians celebrate summer. Summer celebration takes many forms and stores are here with products designed to fit consumers’ needs. Just take a walk in the mall or near local shops and a host of summer sales will pop up.
Three companies in particular have major summer advertising campaigns…

June 12, 2012

Pop-up shops: a new opportunity for Retail

“Pop-ups are an opportunity for both entrepreneurs and big brands to make some money without having to worry about the overhead of a five-year lease,” says Mike Kraus, retail consultant for
Pop-ups are no longer somewhat shady operations looking to make a quick buck…

May 15, 2012

Brand Marketing And The New Consumer Profile

Future circumstances, already manifest and surfacing, will demand something wholly new of consumers, and thus of marketers, too, something more than a clever new look to rehab an old approach. Indeed, already, consumers are finding themselves forced to mastermind ingenious solutions to unprecedented, newly emerging states of affairs…