Posts Tagged ‘sales’

May 7, 2019

Omnichannel: the real challenge for retailers

Many physical retailers drive their online channels and invest in developing a connection between their physical and digital stores, while many online pure players enter the world of physical stores to get closer to their customers…

April 17, 2019

How to analyze a store?

In an age where technology is leading and where the internet competes with physical commerce at every level, retailers must reinvent themselves if they don’t want to die.
The online world has led us to define new formats, create new experiences for the customer and invent new technologies to generate new metrics, new KPIs…

March 5, 2019

Footfall traffic

Knowing the exact number of people who pass daily in front of your store is very important information: it allows making estimates on profitability and, consequently, to calculate the total gains of the business. Also, knowing the pedestrian traffic of a certain location can help understanding which is the perfect one to open your next store…

March 4, 2019

How to encourage impulse purchases?

In any store, encouraging customers to buy on impulse is a proven form to increase the average value of spending: it is a very widespread and really effective habit.
With a steady growth in online commerce, impulse buying is one of the most effective tactics that retailers use to foster their business…

February 6, 2019

The importance of the smartphone as a purchase channel

Users use the online channel both to buy and compare products, and the growing use of mobile devices and e-commerce makes it increasingly necessary to integrate these retail channels.
Many retailers with physical stores need to develop the online channel to integrate their omnichannel strategy…

January 8, 2019

How to prepare your store for winter sales

Winter sales are a very important period for every retailer or owner of a retail business. It is essential to be ready to remain competitive in sales, and to do so, retailers need to follow some guidelines to maximize sales and revenue…

December 4, 2018

In & Out store communication

Windows shops are very important: they can persuade us to enter a specific store, communicate emotions and convince us to impulse buying products. As a result, the organization of shelves and the layout of shop windows have a very important role in the ability to attract customers inside the store and induce them to buy…

November 6, 2018

How to prepare your store for Black Friday?

Black Friday has become one of the most popular commercial events worldwide. The official day of Black Friday 2018 is Friday, November 23, although many companies perform many flash discounts throughout the all week.
During these days, and mainly on Black Friday, people go to physical stores looking for discounts…

October 25, 2018

Singularu bet on retail: 90 openings scheduled for 2020

Singularu, the valencian brand of jewelry manufacturer, decides to invert in physical retail: the goal is to reach 90 stores in 2020.
This brand, born as an e-commerce in 2014, thanks to Cristina Aristoy y Paco Tormo, is now able to sell around 15,000 jewels a month…

October 23, 2018

What does Smart Data mean?

Nowadays, the retail sector is in full evolution. The change in consumer habits has revolutionized the way shops should attract their audience, and retail stores started to become more digitalized, customer centric and omnichannel oriented…