Posts Tagged ‘store staff’

April 3, 2019

The 5 phases of the Customer Journey

With customer journey we refer to all the phases through which a consumer passes during his purchase path: studying it thoroughly allows retailers to segment and concentrate efforts to have a better impact on customers in the middle of their purchase…

March 19, 2019

Commercial efficiency as an indicator in physical retail

Many retailers are not aware of what really happens in their stores, and, many of them often only use the total volume of sales to determine the success of their businesses: if the amount of earned money at the end of the day is higher than that of yesterday, then the store is working well…

October 18, 2018

Shopping experience: how to improve it?

The shopping experience has become a very important concept: all shop owners, offline or online, do their best to offer their customers an unforgettable experience, which is able to differentiate the business from that of the competition…

June 14, 2018

New professional roles in retail

The spotlight is on the young professionals of the retail world, above all thanks to the enormous changes that the sector has been facing for a couple of years now.
The introduction of new technologies has revolutionized the way we conceive retail and, consequently, even the figures of professionals in the sector are changing, evolving…