Posts Tagged ‘store’

December 4, 2018

In & Out store communication

Windows shops are very important: they can persuade us to enter a specific store, communicate emotions and convince us to impulse buying products. As a result, the organization of shelves and the layout of shop windows have a very important role in the ability to attract customers inside the store and induce them to buy…

November 21, 2018

Are you ready for Black Friday?

In recent years, Black Friday has become one of the most popular commercial events in the world. The official day would be November 23, but, now, many companies have adapted to the needs of consumers, and have ended up making their discounts throughout the week…

November 6, 2018

Increase sales and turnover with TC Analytics

The installation of beacons or the use of Wi-Fi in stores allows retailers to collect a large amount of data concerning consumers and their behavior in store purchase.
Through consumer smartphones with Wi-Fi or Bluetooth enabled, retailers are able to monitor purchasing behavior…

October 16, 2018

How to decide where to open a store?

Knowing the number of people that pass in front of your store every day is a very precious information: quantifying the number of pedestrians who walk in front of your shop allows you to make a real estimate of profitability of your business…

July 31, 2018

How important is it to audit a store?

To check or doing the “audit” of a store, at the end and beginning of the day, has always been a fundamental part of the work of all retailers. Obviously, as the market evolves, so do the commercial procedures, but audits are still essential to have a clear idea of what happens in the store at all times…

July 19, 2018

Which are the Hot & Cold spot inside your store?

The amount of products we can keep in sight in our store is not infinite. So, how to always display the ideal assortment of products? How to choose the most profitable products for your store and which are the areas of the store that receive the most visits?
Customers usually follow an itinerary when they enter the store…

July 17, 2018

Do you want to increase sales in your store?

One of the main goals of any business is to increase sales and profits. Luckily, there are different ways to achieve this result.
If our goal is to increase sales, one of the possibilities we have is to perform actions that encourage the visit of customers in our store (marketing campaigns, discounts, temporary offers …)…

July 3, 2018

How can Retail Digital Transformation happen?

Consumers today are more attracted by the idea of real-time purchases and special offers tailored to their interests, so want-to-be successful retailers must adopt business models and technological transformations that allow them to remain competitive in a market in which ecommerce players seems increasingly performing…