Posts Tagged ‘strategies’

September 6, 2019

5 retail marketing strategies for your store

Marketing strategies at the point of sale make it possible to encourage purchases and increase the value of the average ticket. We create recurring campaigns aimed at potential customers, with the aim of encouraging consumption.
Retail marketing represents the set of actions and strategies in place in one or more points of sale…

February 6, 2019

The importance of the smartphone as a purchase channel

Users use the online channel both to buy and compare products, and the growing use of mobile devices and e-commerce makes it increasingly necessary to integrate these retail channels.
Many retailers with physical stores need to develop the online channel to integrate their omnichannel strategy…

February 6, 2018

How can customer experience be improved?

Don’t focus products and services to the needs of the company, but to each customer segment.
Every day more, the client is directly involved with brands where the portability of information has made it more demanding, supportive and sophisticated…

February 1, 2018

In the future, you’ll buy in a store but go out empty-handed

It’s called ‘omni-channel‘ and it’s a new strategy for selling clothing. Among other news, future store will allow the purchase of a dress in a boutique, without the need to taking it home with you. And it does not end here: in 2018 further transformations of the boutiques are planned…

August 8, 2017

4 technologies to boost the visibility of goods in your store

If the consumer goes astray in front of the product, each tool is good for gaining visibility. Here are the ones that work best.
As soon as the consumer enters the shop, the battle for brand visibility begins. From headboards to showcases, from shelves to placement, from linear to packaging and to flyers…

June 21, 2016

Retail environment insights

A global research done by Economist Intelligence Unit (EIU) among 300 retail industries’ directors shows that there are four main aspects which influence the retail environment: globalization, privacy safety, the changes in consumers‘ behaviors and the growth of online markets…

October 2, 2014

Sampling

When consumer goods manufacturers want to boost sales, move inventory, launch a new product or any of a number of other marketing goals, retail coupons and retail product sampling strategies are often what they turn to…