Posts Tagged ‘tc analytics’

October 9, 2019

Let’s start with the basis: the kpis of physical stores

Knowing the most important metrics of a store is basic for a retailer: being able to quantify the real benefits of, for example, a marketing campaign or a new strategy in progress is the only way to realize the real situation of the your business, and to make appropriate decisions to improve it…

September 23, 2019

How to retain a customer?

In the same way that the entire acquisition strategy is processed, the post-sales process is important to retain customers and generate additional sales later.
There are many ways to promote in-store purchases: marketing, branding, visual merchandising, window dressing and layout are constantly kept under control in order to achieve this goal…

September 18, 2019

How to offer a unique customer experience?

The experience of the customer in store is composed by a series of factors, which generate customer satisfaction, which is therefore encouraged an adequate environment for the purchase.
This can happen thanks to a particular personal treatment, to particular initiatives, through the atmosphere of the store (music, colors, perfume, etc…

August 5, 2019

Why open a pop-up store?

Pop-up stores are a good option to add prestige to a brand image and attract consumer interest. In fact, sales are not the main objective of an “ephemeral shop“: mainly, it is about let potential customers know the brand or certain products…

July 30, 2019

Seamless digital and physical retail

Digital and physical are two halves of the retail ecosystem that worked simultaneously as separate parts in a company. Nowadays, the issue has changed a lot.
The retail sector is changing very quickly: online and offline are complementary, are used together and merge into a single consumer-friendly space…

July 29, 2019

How to analyze the KPIs of a store

E-commerce is becoming more and more important: according to a study, 70% of consumers buy a product online at least once a month. This phenomenon, in addition to increasing the value of the average receipt for all online operations, has pushed up spending on the Internet, at the same time reducing sales from traditional stores…

July 10, 2019

Why data analysis is so important for your business?

Despite the huge crisis in the sector, physical retail remains fundamental. Retailers know that the store retains a lot of potential, regardless of the unstoppable e-commerce advance.
But, to achieve lasting success, store’s data must be properly exploited…