Posts Tagged ‘TC Group Solutions’

June 20, 2019

Online vs Offline: the future of retail

Analyzing data relating to customer interaction with your store is now almost mandatory: it is no longer possible to make strategic decisions without a report that shows the trend of the store and the KPIs to be kept under control to improve performance…

June 14, 2019

What are the advantages of a 4D people counter?

Technology continues to evolve and, if we talk about points of sale, the tools to learn more about consumer behavior are constantly evolving. Data analysis is the only effective solution to make right decisions and adapt business strategy based on the data collected.
For this reason, data quality is fundamental…

June 6, 2019

Towards an omnichannel retail

The world of retail, like any other sector, is undergoing many important changes in recent years. Big Data’ analysis helped retailers overcome the most difficult moment, turn threats into opportunities and consider online commerce as an ally for the success of their business…

June 5, 2019

Winning the offline: Scalpers open its fourth store in Barcelona

Scalpers is focusing on physical retail, continuing to set in motion an unstoppable expansion plan: it has just opened another 98 m² store in the Glories shopping center in Barcelona.
The fashion company already has 192 points of sale in Spain and Europe, in cities like London, Hamburg, Lisbon, Paris and Amsterdam…

June 3, 2019

How to count people in a shopping centre?

88% of shopping mall customers ensure they are happier if they buy at the point of sale rather than online, according to the Cushman & Wakefield Happiness Report. The survey was conducted by the real estate consultancy firm on a sample of 4,918 people in 13 Spanish shopping centers…

May 21, 2019

Is digitizing stores a priority?

In an age where online purchases are becoming more and more important, it is necessary to keep in mind the needs of the consumer, especially since they are no longer obliged to enter a store when they have to buy something…

May 16, 2019

Retail dwell time it’s the secret to increase sales

The average dwell time is the time a visitor spends in the store, perhaps looking at a display or at products in a specific area.
This is an essential performance indicator for every retailer: it could help analyze the behavior of our customers during their purchases and can help increase average spending…

May 15, 2019

How to calculate the efficiency of your store?

Have you ever wondered if you’re using the right strategies to improve your store’s results and profitability? If so, it means that you know the importance of data analysis.
Having doubts is totally justified, especially if you do not have a tool to really quantify the benefits brought by the strategies applied in the store…