Posts Tagged ‘TC Group Solutions’

October 2, 2018

Shopping experience obssession

Nowadays, customers entering a store look for “experiences”, not simply products. Retailers who concentrate all their efforts and investments on the sale of products could also disappoint the most loyal customers…

September 27, 2018

Consumer win-back through digital integration and omnicanality

Online and offline have operated and co-existed in separate silos, often not communicating with each other. It’s no coincidence that today we find in many companies different professional figures depending on the channel: the Marketing Manager and the Online Marketing Manager, the store manager and the e-store manager…

September 25, 2018

Interview with Christophe Ferlat, general manager of the MODIS group

This month, we interview Christophe Ferlat, general manager of the Modis group, a technology consulting firm in the ICT, Engineering and Life Sciences area. He explains us about Espace Emeraude, about his role within the company and about the technologies that are changing the retail paradigm all over the world…

September 11, 2018

Time customer spend in-store

If we want to optimize our customers’ purchasing experience and, of course, our results, we need to know exactly what is going on in our stores, and how customers behave inside them…

September 4, 2018

Mixing physical with digital: phygital

We live in an increasingly connected world. Consumers face two types of realities: on the one hand, the physical world, where it interacts directly with the environment, we walk along a street, we go to a shopping centre, and we look at the shop windows and ask for the opinion of a product or service to friends and family…

August 7, 2018

Counting systems and data quality

In the retail sector, data collection has become very important in recent years. The analysis of data collected (online or offline) to anticipate trends and movements in the market is a matter of primary importance for any retailer or marketing manager…

August 2, 2018

How to analyze important data?

Owning a lot of data does not automatically mean being successful: it is necessary to know the main KPIs of your activity, in order to take advantage of their use…

July 31, 2018

How important is it to audit a store?

To check or doing the “audit” of a store, at the end and beginning of the day, has always been a fundamental part of the work of all retailers. Obviously, as the market evolves, so do the commercial procedures, but audits are still essential to have a clear idea of what happens in the store at all times…