Posts Tagged ‘technologies’

February 6, 2019

The importance of the smartphone as a purchase channel

Users use the online channel both to buy and compare products, and the growing use of mobile devices and e-commerce makes it increasingly necessary to integrate these retail channels.
Many retailers with physical stores need to develop the online channel to integrate their omnichannel strategy…

November 14, 2018

Forum Sport bet on retail and omnichannel

Forum Sport continues to focus on omni-channeling, implementing this concept in all its stores: in fact, the mega-store of Vitoria (Spain) finally reopens its doors, after being refurbished and implemented with new technologies for the digital transformation…

November 6, 2018

Increase sales and turnover with TC Analytics

The installation of beacons or the use of Wi-Fi in stores allows retailers to collect a large amount of data concerning consumers and their behavior in store purchase.
Through consumer smartphones with Wi-Fi or Bluetooth enabled, retailers are able to monitor purchasing behavior…

September 25, 2018

Interview with Christophe Ferlat, general manager of the MODIS group

This month, we interview Christophe Ferlat, general manager of the Modis group, a technology consulting firm in the ICT, Engineering and Life Sciences area. He explains us about Espace Emeraude, about his role within the company and about the technologies that are changing the retail paradigm all over the world…

August 2, 2018

How to analyze important data?

Owning a lot of data does not automatically mean being successful: it is necessary to know the main KPIs of your activity, in order to take advantage of their use…

July 24, 2018

Data analysis is the key to success

Not long ago, to collect data on customer behavior, stores started loyalty programs, and consequently adapted their marketing campaigns and strategies. Since then, the retail industry has made great progress, realizing the value of Retail Intelligence technologies…

July 19, 2018

Which are the Hot & Cold spot inside your store?

The amount of products we can keep in sight in our store is not infinite. So, how to always display the ideal assortment of products? How to choose the most profitable products for your store and which are the areas of the store that receive the most visits?
Customers usually follow an itinerary when they enter the store…

May 29, 2018

4 technologies to manage a physical store

The advancement of technology made retailers begin to worry about how new tools could add and digitize their businesses. Today, the role of the digital universe in the global purchasing management scenario determines how stores engage in the physical market and how consumers interact with brands…