Posts Tagged ‘technology’

September 4, 2018

Mixing physical with digital: phygital

We live in an increasingly connected world. Consumers face two types of realities: on the one hand, the physical world, where it interacts directly with the environment, we walk along a street, we go to a shopping centre, and we look at the shop windows and ask for the opinion of a product or service to friends and family…

August 7, 2018

Counting systems and data quality

In the retail sector, data collection has become very important in recent years. The analysis of data collected (online or offline) to anticipate trends and movements in the market is a matter of primary importance for any retailer or marketing manager…

June 12, 2018

The future of retail in 7 words

Here some of the new concepts emerging the retail world lately. All of them are results of the Digital Transformation, which is completely changing sales and physical spaces…

May 22, 2018

3 basic Millennials values

A generation who’s resilient and worried, flexible and creative, who’s not digital born but grew up with technology, thus changing its way of buying.
This research, based on a sample of about 9 thousand individuals, focuses on a specific age range from 25 to 34 years…

April 24, 2018

Omnichannel approach: advantages and risks

What are the main opportunities and risks of omni-channel, in the age where digital consumers are increasingly interacting with brands and companies?
The advantages of an omnichannel approach for companies are

Define the demographic, psychographic and behavioral profile of the client, with consequent improvement in targeting
Eliminate temporal an…

April 19, 2018

How to create an interactive shopping experience

As we all know, it is very important to aim an immersive in-store experience, in order to satisfy digital consumers.
After talking about eCommerce, mCommerce and omni-channel, 2018’s retailers will finally enter in a new era: the digital one, which will mark the end of the border between the online and offline world…

March 27, 2018

What’s next? Voice assistant revolution

A new research conducted by Capgemini’s Digital Transformation Institute puts voice assistants under the spotlight: how can they transform branding and retail in order to connect with its customers?
Will 2018 be the year of artificial intelligence?
According to many observers, it is very probable, given the level of interest that AI is arous…