Posts Tagged ‘windows shop’

June 3, 2019

How to count people in a shopping centre?

88% of shopping mall customers ensure they are happier if they buy at the point of sale rather than online, according to the Cushman & Wakefield Happiness Report. The survey was conducted by the real estate consultancy firm on a sample of 4,918 people in 13 Spanish shopping centers…

April 17, 2019

How to analyze a store?

In an age where technology is leading and where the internet competes with physical commerce at every level, retailers must reinvent themselves if they don’t want to die.
The online world has led us to define new formats, create new experiences for the customer and invent new technologies to generate new metrics, new KPIs…

April 5, 2019

Shop windows increases the attraction rate

Finding out what is the level of attraction of our shop window through the ticket number is impossible: in fact, using only this kind of metric, how can we know what is the impact that our marketing campaigns have had, for example, on the in-store pedestrian flow? How do we know if our showcase was enough attractive to convince passers-by to come …

March 7, 2019

Retail Analytics relevance

In the retail world, the analysis of performance data has become imperative. This sector represents the last step of the distribution chain and there a lot of data related to it: the products sold, the tickets issued, the total income and a thousand other things…

February 1, 2019

Self-diagnostic: is your store profitable?

Are you the owner of a store and you want to know if your business is going as planned? Do you want to know the results of the management and the outcomes of your strategy?
If so, the time has come to take a small test and self-analyse your own business, to find out if it is working as it should, to be able to direct your next future actions…

December 18, 2018

Is your store ready for Christmas??

Here comes the most anticipated and magical of the year: after successfully passing Black Friday, it is time for retailers to get their store ready for Christmas.
Here are ten tips to offer your customers a perfect in-store experience:

It will seem obvious but it is not: consumers are and will always be attracted to unbeatable prices…