Retail World

Do you want to increase sales in your store?

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One of the main goals of any business is to increase sales and profits. Luckily, there are different ways to achieve this result.

If our goal is to increase sales, one of the possibilities we have is to perform actions that encourage the visit of customers in our store (marketing campaigns, discounts, temporary offers …). This will have a great impact on sales.

Another option is to focus on improving the customer’s buying experience, which will have a positive effect on our conversion rate and customer loyalty. All of these factors will have a positive effect on sales.

In this article, we will talk about the importance of data and information on our customers’ behaviour, and how it can have a positive effect on sales.

  • How to improve the conversion rate of the point of sale?

One of the most important things to do to improve the conversion rate is to understand what the customer’s behaviour is in store. This is why it is important to observe and analyse commercial data.

Analysing traffic data and knowing the number of people inside the store at any time of the day, leads us to two conclusions: the first that the volume of in-store traffic and the conversion rate tend to be inversely proportional. The more people there are in the shop, the smaller the conversion rate will be and vice versa: the less potential customers are in the store, the higher the conversion rate with sales.

This is because there is the same number of staff in store at any time of day, so when we have traffic peaks, there is not enough staff to serve all our customers properly. As a result, we can lose sales opportunities.

To optimize this situation and to adapt the staff to store traffic peaks, it is important to analyse pedestrian traffic levels at the point of sale by day and time, to anticipate peak hour’s visits.

TC Group Solutions offers solutions for in-store data analysis and pedestrian traffic counting with technologies that gather different information on customer flow and behaviour.

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