Do you want to increase in-store visits through e-commerce? It’s possible!
Pedestrian traffic, inside and outside a physical store, is a very important indicator: analyzing it has reduced the uncertainty on the decisions to be taken to improve results, all thanks to specific information, which allows better decisions, based on the same data and their evolution.
The use of tools to measure and optimize points of sale is increasingly common in retailers: it is impossible not to take advantage of them, regardless of the sector of reference.
In the physical world, the number of pedestrians passing in front of a commercial structure corresponds to the “impressions” of the online world. By translating this indicator into the “physical” world, it would correspond to the number of potential customers, ie passers-by who are fascinated by the shop window. Furthermore, a high number of visits to the store shows a public interest in the stock of products, and encourages other onlookers to come in and take a look.
Therefore, the pedestrian traffic of a road is a decisive factor for knowing the number of “impressions” that will have the windows shops, and the number of potential visits to the store.
Furthermore, the rental price of a commercial establishment tends to be higher in the busiest streets, and therefore the pedestrian flow has a direct relationship on the profitability of a commercial rent.
Knowing the importance of the data, are there ways to increase pedestrian traffic in-store?
Very often, most entrepreneurs nowadays decide to start from an e-commerce their adventure in the retail world, and then, with a little luck, switch to physical commerce. This is an excellent strategy. Owning an online store is a very competitive advantage: in fact, there are many ways to convert online visitors into customers of a physical store.
- First impressions DO matter
Several studies have shown that the vast majority of first impressions on a brand depend on the design of its web, from which most of the negative reviews on the brand also are generated. So, in order for users to choose us, it is necessary to pay attention to how we present ourselves, off & online.
- Fidelity Business
Loyalty is fundamental: a loyal and satisfied customer always returns, and is able to influence even the people around him. So, go for new strategies, loyalty cards, discounts, prizes, draws, surveys, gifts and so on … the only goal is to retain, at any cost!
- Omnichannel thinking!
One form of increasing in-store visits is to make online promotions, to be picked up at the store. This will oblige internet users to visit the physical store, willing or not, to grab the gift. Furthermore, you will increase the possibility of conversion, turning a potential customer into a real one.
In essence, it is very important to be aware of how pedestrian flow is a fundamental indicator for the growth of our offline business, and of the competitive advantage that data analysis offers and its application in a physical store.
Retail Intelligence technologies are based on the collection of raw data, their analysis and transformation into key indicators that the retailer can use to make strategic decisions.
TC Analytics is a complete dashboard with which retailers can monitor the pedestrian flow in their stores, in the same way as in online stores.